clear clear
clear clear clear clear clear


Smart marketing and promotion heats up GULAAB GANG

February 28, 2014 11:11:03 IST
By Joginder Tuteja, Glamsham Editorial
Send to Friend

In the news for last one year ever since it went on floors and making a good impression with its very first theatrical promo, the Madhuri Dixit-Juhi Chawla starrer GULAAB GANG has been under spotlight for all the right reasons. Moreover, what is working in favour of the film are some smart marketing campaigns. With the makers centering it on the Madhuri Dixit v/s Juhi Chawla face-off, there is good curiosity built up around it.

view GULAAB GANG posters
view GULAAB GANG posters

'Thankfully, the promotion too isn't focussing just on women-empowerment and social challenges faced by the fairer sex; else it may all have become a tad boring. With a good political angle thrown into the ring and some heavy duty dialogue-baazi between Madhuri and Juhi, there is good balance being struck between class and mass tastes,' a prominent filmmaker adds.

Says Girish Johar, Head - Distribution & Acquisition at Sahara Motion Pictures,'We decided to associate with the film as we could see that this was a good product which carried great potential to be harnessed.'

CHECK OUT: Moment of reckoning for Madhuri Dixit - what after GULAAB GANG?

No wonder, there is good buzz amongst the audience base already even though the film is more than a week away from release.

'While the film's content is speaking for itself, we have enabled added buzz through continued stream of activities in a planned manner for effective marketing and promotion,' adds Girish.

Now the trade is positive that results of that would be witnessed once this Anubhav Sinha production, which is presented by Sahara Movie Studios and Bharat Shah, releases all over on 7th March, 2014.

view GULAAB GANG videos




More related news

- Close fight between Madhuri Dixit's GULAAB GANG and Kangana Ranaut's QUEEN!
- Madhuri Dixit: Juhi Chawla's presence elevates GULAAB GANG
- Soumik Sen: Raising money for GULAAB GANG was tough
- GULABI GANG leader Sampat Pal files case against Madhuri Dixit's GULAAB GANG
- Sahara Movie Studios supremely optimistic over GULAAB GANG
- गुलाबी गैंग बनाम गुलाब गैँग : हिंदी सिनेमा की रोचक पहल
- Shreya Narayan's intoxicating lyrics for GULAAB GANG
- Moment of reckoning for Madhuri Dixit: what after GULAAB GANG?
- 'Anubhav had the right intention for GULAAB GANG- Soumik Sen
- Soumik Sen: GULAAB GANG is about girl education & women empowerment!
- Madhuri Dixit: Salman Khan is more mature now
- Madhuri Dixit: I don't have friends in Bollywood
- In real life, Madhuri Dixit steers clear of rough language
- Madhuri Dixit: I am the hero and Juhi Chawla is the villain
- Madhuri Dixit makes tiring action look effortless on screen, says GULAAB GANG stunt choreographer


 News Archives

Movie Reviews
  Hot Gallery
Bollywood actors and their 'selfie' moments!
Bollywood actors and their 'selfie' moments!
Babe Of The Day
Babe Of The Day
Deepika Padukone's various outfits while promoting TAMASHA
Deepika Padukone's various outfits while promoting TAMASHA
Arjun Rampal sizzling hot avatar
Arjun Rampal sizzling hot avatar

A Fifth Quarter Infomedia Pvt. Ltd. site.