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Smart marketing and promotion heats up GULAAB GANG
February 28, 2014 11:11:03 IST By Joginder Tuteja, Glamsham Editorial
In the news for last one year ever since it went on floors and making a good impression with its very first theatrical promo, the Madhuri Dixit-Juhi Chawla starrer GULAAB GANG has been under spotlight for all the right reasons. Moreover, what is working in favour of the film are some smart marketing campaigns. With the makers centering it on the Madhuri Dixit v/s Juhi Chawla face-off, there is good curiosity built up around it.
'Thankfully, the promotion too isn't focussing just on women-empowerment and social challenges faced by the fairer sex; else it may all have become a tad boring. With a good political angle thrown into the ring and some heavy duty dialogue-baazi between Madhuri and Juhi, there is good balance being struck between class and mass tastes,' a prominent filmmaker adds.
Says Girish Johar, Head - Distribution & Acquisition at Sahara Motion Pictures,'We decided to associate with the film as we could see that this was a good product which carried great potential to be harnessed.'