January 30, 2014 10:51:04 AM IST updated January 30, 2014 11:00:09 AM IST By Joginder Tuteja, Glamsham Editorial
Posters of GUNDAY have pretty much carried a retro feel to them, what with sepia shades dominating the proceedings and combination of Ranveer Singh and Arjun Kapoor being sold a la SHOLAY, DHARAM VEER and RAM BALRAM. However when it comes to overall pitching of the film to the audience, the makers have taken a conscious call not to go overboard with the 'period' affair.
Director Ali Abbas Zafar knew that he had a job in hand because after a much contemporary MERE BROTHER KI DULHAN with Imran Khan and Katrina Kaif, he was now stepping into vintage times with Ranveer Singh, Arjun Kapoor, Priyanka Chopra and Irrfan Khan.
Says Ali, 'The story of GUNDAY runs from 1971 to 1988. If we wanted, we could have just concentrated on and spoken about the period setting since we covered almost two decades. However, the whole idea was to just recreate that imagery in its truest form without going overboard. Aisa nahi hai that everyone would be wearing bell bottoms and shirts with big collars. So if Priyanka is wearing a saree, she is also being extra glam as a cabaret dancer. So yes, we have stylized it all as well but then also refrained from going over the top. We could never lose out of the story that we wanted to tell.'
Smart move indeed! A Yash Raj production, GUNDAY releases all over this Valentine's Day i.e. 14th February.