While Karan Johar may deny that those who belong to the “family” in the industry also have to go through the grind, moot point is the launching pad that is provided by the family is not available to a new comer who may be trying his or her luck to launch a career in the world of cinema.
LEKAR HUM DEEWANA DIL underlines this maxim in a profound manner. It has been directed by Imtiaz Ali’s younger brother Aarif Ali and has been produced by Saif Ali Khan.
One could argue that when the producer is Saif Ali Khan, how is it a family affair? Well, the lead actor of the film is Armaan Jain’s mother Reema happens to be Raj Kapoor’s daughter. Therefore Armaan is Kareena Kapoor cousin, and ipso facto Saif Ali Khan as the producer of the film is lending a helping hand to an extended family, perhaps to add one more star from the family.
CHECK OUT: Lekar Hum Deewana Dil Movie Review
Incidentally, for the pre-launch promotion of the film through ‘Comedy Nights With Kapil’, Karisma Kapoor had appeared on the show to promote Armaan Jain. For Armaan Jain, it would have been an icing on the cake had another celebrity cousin, Ranbir Kapoor come along to promote him as well!
For Saif Ali Khan it can be said that as a producer he has had a wonderful innings with Imtiaz Ali in form of LOVE AAJ KAL and COCKTAIL and one only hopes that the amazing luck that Saif Ali Khan has had as a successful producer would rub off on LEKAR HUM DEEWANA DIL as well.
After all, family has been the nucleus of all the developments that civilizations have experienced over a period of time and though migrations broke down the notions of family, perhaps career launch of a film star belonging to a family provides an opportunity for the family to come together in the anticipation that their charm would rub off on the new star as well.
It would be worth watching whether Armaan Jain is able to extend the charm of Kapoors on to the box office as his family has been doing for more than half of hundred years of Indian cinema.
Jointly produced by Saif Ali Khan, Dinesh Vijan and Sunil Lulla under the banner of Eros International and Illuminati Films & directed by Arif Ali, LEKAR HUM DEEWANA DIL released today, 4th July, 2014.