It has been proved time and again that release date is very important, especially for a big budget and star cast film. Unfortunately, even seasoned filmmakers and distributors miss the point, based on their own calculations and estimations, as a result of which a film which could have easily netted 90-100 crore (at a correct date) ends up with just a 70-80 crore figure.
Keeping the above factors in mind, one feels that the Sajid-Farhad directed Akshay-Tamannaah starrer, ENTERTAINMENT, should come at a later date. And there are many reasons for that.
First of all, ENTERTAINMENT will be preceded by perhaps one of the blockbuster hits of 2014, Salman Khan's KICK (July 25), where a sizable number of audiences would have exhausted their entertainment budget for the next few weeks.