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BEWAKOOFIYAAN boost: Ayushmann Khurrana, Sonam Kapoor to hire marketing professionals?
March 7, 2014 17:27:35 IST By Glamsham Editorial
It was intended as a novel, path-breaking idea for the YRF flick. And that stratagem seems to have reaped terrific results for BEWAKOOFIYAAN.
After news of YRF hiring a marketing executive through their next release BEWAKOOFIYAN broke out... there were about 1,540 applications that flooded the production house. It doesn't stop here...YRF is still continuing to receive applications of several candidates who have applied for the job!
It is indeed, a brilliant hiring technique which was ideated by the makers of the film. However, out of the 1,540 applications which trooped in, only 100 would be shortlisted for the actual interview. It would definitely be a task to shortlist only 100 candidates out of the several applications.
The only criteria to clinch a job at the marketing department of YRF would be to impress the lead actors of the film, i.e. Sonam Kapoor and Ayushmann Khurrana.
On the one hand, where Sonam would conduct the interview on the grounds of personnel presentation, Ayushmann, who himself plays a marketing professional in the film would judge the candidates on basis of his or her marketing strength. And the entire thought fits in perfectly with the film.
BEWAKOOFIYAAN has also generated a terrific hype owing to its catchy music album. Moreover, this would be the first time that audience would notice Sonam Kapoor and Ayushmann Khurrana coming together onscreen. The film is all set to release on 14th March,2014.
A spokesperson of BEWAKOOFIYAAN confirms the news and adds, 'It's been an overwhelming response. We are quite taken aback with so many entries.'