That perfectionist Aamir Khan is highly innovative is something we all know. But what we discovered is the fact that Aamir is also an ardent follower of a trend. If any particular idea or trend clicks with him, the superstar well knows how to encash it to the core.
||PK, TALAASH and DHOOM 3
Besides banking on the festive season of Christmas, by releasing the films at that time, Aamir Khan has now been using the funda of advance bookings for his movies.
During DHOOM 3 and TALAASH, two of Aamir's great films, the tickets were booked well in advance. As the trailer of DHOOM 3 garnered huge response, it induced the makers to commence the advance booking of the film, almost a month before its release. While in the case of TALAASH, the bookings were opened nearly three months before the film's release.
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And now that his upcoming highly anticipated film PK, also starring Anushka Sharma, Sanjay Dutt, Boman Irani, Sushant Singh Rajput and directed by Rajkumar Hirani, has generated lot of curiosity among the masses, we hear the advance bookings have started in full swing.
Considering pre-bookings of the films DHOOM 3 and TALAASH only increased the footfalls, it seems PK is set to smash all the records when it releases on December 19, 2014.
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