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Saif Ali Khan's HAPPY ENDING fairly impresses, 30 crore from Ranveer Singh's KILL/DIL!
November 22, 2014 12:19:26 PM IST By Abid, Glamsham Editorial
This week's new release, the Raj & DK directed, HAPPY ENDING, embarked on a fairly impressive start of 35-40 percent (on an average), during the early shows. What is heartening to note is that despite mixed reviews, the latter shows picked up well and the film was running at 50 percent or more at many city multiplexes. The only weak spots for HAPPY ENDING are the massy centres and single screens, but that was never the target audience in the first place.
HAPPY ENDING and KILL DIL
HAPPY ENDING's start is much better than a similar sized project, YRF's KILL/DILL, which released last Friday and so the film should see a much bigger opening weekend than the 19-20 crore that KILL/DILL netted.
Meanwhile, last week's Shaad Ali directed KILL/DILL could not improve on its so-so weekend as it was quite dull during the weekdays. During the opening week, KILL/DILL has netted around 30 crore (to be validated), and given the very ordinary second Friday, the film will have to rely on non-theatrical rights for breaking even.
Concluding with HAPPY NEW YEAR, the film added another 3 crore thus netting a huge 199 crore (to be validated), which includes the dubbed versions, in four weeks from India and is super duper hit for its worldwide distributor Yash Raj Films. The Shah Rukh Khan, Deepika Padukone, Abhishek Bachchan, Boman Irani, Sonu Sood and Vivaan Shah starrer will enter the 200 crore club during the course of its fifth week run.
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