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Shah Rukh Khan's 5 exclusive ways to promote HAPPY NEW YEAR
October 17, 2014 2:53:33 PM IST By Rachana Sheth, Glamsham Editorial
There may be many entertainers in Bollywood but no one can beat our marketing genius superstar Shah Rukh Khan! That doing extensive promotions is the order of the day is we all know but how you do it is what matters and none but only Bollywood badshah knows it well! For his upcoming release HAPPY NEW YEAR, which stars Deepika Padukone, Abhishek Bachchan, Sonu Sood, Boman Irani, Vivaan Shah and directed by Farah Khan, the superstar went full throttle to promote his film. Besides doing the regular stuff like appearing on KBC or going to ‘Comedy Nights With Kapil' show or big press conferences or mega music launch event, SRK went a step ahead to make HAPPY NEW YEAR larger-than-life! Let's take a look at how the marketing wizard, that Shah Rukh is, grabbed the eyeballs!
Slam! The Tour: Even before the first trailer or teaser of the film released, the buzz around the ‘Slam Tour' was created. SRK beforehand launched ‘Slam Tour' and established that the film will go far. HNY team toured several cities of US and UK and created huge hungama around!