clear clear clear clear clear

Bipasha Basu's CREATURE 3D spreads its fear!

September 4, 2014 6:46:04 PM IST
updated September 6, 2014 10:27:43 AM IST
By Glamsham Editorial
Send to Friend

Fear has a new face and T-Series is definitely ensuring their exhibitors and media experience this fear. Bhushan Kumar and his team has gone all out to promote their next release - Vikram Bhatt's CREATURE 3D starring Bipasha Basu and Imran Abbas.

view CREATURE 3D posters

CREATURE 3D is a sci-fi thriller film which will be the first time in India that is an answer to international creature films with high quality 3D effects. Vikram with his VFX team who are based in Chennai have worked on the 3D effects which creates and impact on the 70 mm 3D screen. In an unusual marketing strategy T-Series held screenings of 15 minutes of the films footage in 6 cities across to country for media and their exhibitors to see the impact of the film in 3D. In main cities like Delhi and Mumbai, T-Series ran contest on radio and digital platforms where the winners were also showcased the footage before the release of the film. Along with TV promos which runs in 2D, T-Series has taken this route to reach their audiences to make them experience the effect of India's first ever Creature in 3D to do justice to the efforts.

CHECK OUT: Who's that 'Creature' protecting Bipasha Basu?

The strategy has been accepted well by the exhibitors and media industry who has given a thumbs up to the film's content. The regular college kids and office goers who were also a part of the screenings loved the 3D effect and are waiting to see more. The response has been fantastic and created the curiosity to see more. The screenings were held across different cities in India like Mumbai, Delhi, Kolkata, Indore, Jaipur and Patna while they continue to go in more cities for the same.

Director Vikram Bhatt has used international software for the film which has been used in Hollywood films like AVATAR and LORD OF THE RINGS. This is the first time international software has been used in a Bollywood movie.





More related news

- Bipasha Basu, Karan enjoying their holiday in US! - News
- Bipasha Basu to leave Karan Singh Grover 'ALONE'? - News
- Bipasha Basu can't do without this and it's not Karan Singh Grover! - News
- Bipasha Basu sets the stage on fire at the DaBang tour - News
- Bipasha Basu is not celebrating her first wedding anniversary with Karan Singh Grover - News
- Bipasha Basu follows Akshay Kumar's footsteps! - News
- Bipasha Basu is 'tad annoyed' for pregnancy news - News
- Tamannaah Bhatia, Bipasha Basu, Karan Singh Grover, Shilpa Shetty Kundra: Bollywood celebs snapped at various events - News
- Bipasha Basu and Karan Singh Grover not yet out of honeymoon phase - News
- Bipasha Basu finally opens up after being accused of unprofessionalism - News
- Karan Singh Grover to launch his own clothing line, will Bipasha endorse? - News
- Bipasha accused of being unprofessional. Here's what she has to say on it - News
- Bipasha Basu kisses birthday boy Karan Singh Grover, check out video - News
- Bipasha Basu teams up with Salman Khan for Da-bang tour - News
- AWW! Bipasha and Karan Singh Grover pen a lovely love letter - News