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Animation film CHHOTA BHEEM- HIMALAYAN ADVENTURE to release in 500 screens on 8th Jan, 2016



December 25, 2015 3:43:50 PM IST
By Rajesh Kumar Singh, Glamsham Editorial
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Globally popular and India's most loving TV cartoon hero Chhota Bheem will be traveling to Manali with his friends in his new film CHHOTA BHEEM-HIMALAYAN ADVENTURE, the third animation feature of the franchise. He will abandon his dhoti for smart winter clothing and will be seen skiing and singing in the snow-covered terrain of Himachal Pradesh and fighting a menace to society called Hidimbak. All Bheem's friends, Chutki, Raju, Jaggu, Kalia, Dholu and Bholu, will be joining him in this Himalayan Adventure.

CHHOTA BHEEM- HIMALAYAN ADVENTURE
CHHOTA BHEEM- HIMALAYAN ADVENTURE

The animation film is conceptualized, directed by Hyderabad based, Rajiv Chilaka, who is also the CEO of the highly successful Green Gold Animation. He created the character that has caught on with the imagination of kids in India as well as abroad, particular among the Indian diaspora. The character has also spawned a very successful merchandising franchise.
 
The official trailer of the film was recently released in a Mumbai suburban hotel. The trailer looks colorful as all the characters are in their winter wear including jackets, mufflers, caps, and sweater, indulging in various adventures on snow covered mountains under bright sunlight. This is the most challenging film of the CHOTTA BHEEM film franchise according to the filmmaker.
 
The film is scheduled to be released on 8th January 2016. Earlier plan was to release it during Christmas time but the clash of two big budget blockbusters ruled that out. The filmmakers plan to release the film on 500 screens across the country, depending on the availability of screens and they hope the winter holiday mood will help the film's box office pull even after the end of the holiday season.
 
Talking about the new look, Rajiv Chilaka said, “Children have a strong sense of loyalty to their preferences. Bheem is their trusted companion so any form of experiment with the character needs days of planning and research. We stuck to the colour scheme, which is earthy but gave Chhota Bheem a new look that fits his mountainous journey. He will be seen wearing warm clothes, jackets, breeches, caps, skiing goggles, and off course his skiing gear. We took more than a year of research and back end development to arrive at this look along with the storyline”.
 
Samir Jain, the producer of the film had this to say: “Bheem is our star character and anything around him becomes very special for us. It also means more hard work where we have to continually reinvent and challenge ourselves. We wanted to come up with a film with a winter theme. This is a holiday and festive season so we really wanted to scale up Bheem's adventures to give our audiences something fresh. The setting is perfect and now we can't wait for the film to release”.

(Rajesh Kumar Singh is Editorial Consultant for Festivals and Markets for BollywoodTrade.com. He is a filmmaker, critic and market analyst)

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