clear clear clear clear clear


JAZBAA makers: Not encashing on brand Aishwarya Rai Bachchan for Cannes

March 25, 2015 6:07:57 PM IST
By Rachana Sheth, Glamsham Editorial
Send to Friend

Even as Aishwarya Rai Bachchan's comeback film JAZBAA is still in the making, the makers attached with the film Essel Vision Productions Ltd, (the creative and production studio of Zee Entertainment Enterprises ZEEL), actor/producer/entrepreneur Sachiin Joshi's production house Viking Entertainment and Sanjay Gupta's White Feather Films have announced  the release date of the year's most anticipated film JAZBAA. The film has been scheduled for 9th October 2015 release.


While there is enough time for the film to make it to the theaters, the makers are really racing against time to complete the film as they intend to showcase it at Cannes this year.

Though we tried contacting Sanjay Gupta (director of the film), he remained unavailable. A close source attached with the release of the film, later confirmed, “Yes the film will hit the screens on the announced date. The first look of the film will be unveiled at Cannes festival this year. We are gearing to prepare the campaign. Further details will be announced shortly”

Also Read - Siddhanth Kapoor: Aishwarya doesn't have the aura of being 'The Aishwarya Rai Bachchan'

However, when we further probed if showcasing the first look at Cannes is strategically done as Aishwarya is regular at the coveted festival, the source added, “Aishwarya is the universal talent. But we are not encashing on her face value or her brand.”

JAZBAA also stars Irrfan Khan, Shabana Azmi, Abhimanyu Singh, Atul Kulkarni and Chandan Roy Sanyal. 

Stay updated with Bollywood on GLAMSHAM.COM's android app.
Click here to INSTALL on your device.





More related news

- No lip locks for Aishwarya Rai Bachchan in comeback period?
- Did Aishwarya Rai Bachchan's JAZBAA pave way for Abhishek Bachchan?
- Reasonable start for Aish-Irrfan's JAZBAA, good week for Akshay's SINGH IS BLIING!
- Bollywood Box Office Report Of The Week: 8th October 2015
- Sanjay Gupta: JAZBAA will show Mumbai that you haven't seen before
- JAZBAA: Aishwarya Rai Bachchan's comeback will she, won't she
- Irrfan Khan: TALVAR & JAZBAA are such that they could've come on the same day
- Aishwarya Rai Bachchan's cute reply to argument with Abhishek Bachchan
- Aishwarya Rai Bachchan: I didn't feel my absence from films
- Irrfan Khan: I'm here to redefine things
- 9 ridiculously funny dialogues from JAZBAA
- Sanjay Gupta admits JAZBAA is 'adapted' but refuses to reveal the film's name
- Armaan Malik: Varun Dhawan loved my voice in 'Naina'
- JAZBAA Trailer: Is Aishwarya Rai Bachchan too sophisticated for those cheesy lines?
- Chandan Roy Sanyal to do a Kevin Spacey in JAZBAA!

A Fifth Quarter Infomedia Pvt. Ltd. site.