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DILWALE makers too much obsessed with Shah Rukh Khan and Kajol's DDLJ brand?

October 26, 2015 3:48:53 PM IST
By Rachana Sheth, Glamsham Editorial
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We totally agree that the magic of Shah Rukh Khan-Kajol starrer DILWALE DULHANIA LE JAYENGE (DDLJ) can't and/or will never fade. It will keep enchanting the generations after generations and there's no doubt about that. But what if you keep encashing the DDLJ brand every now and then? Well, the upcoming film DILWALE, which is being helmed by the blockbuster maker Rohit Shetty, is quite doing so.



Firstly, the film went on floors immediately after DDLJ completing 1000 weeks, making one and all believe if SRK-Kajol were paired once again to extend its celebration. Then, there was news widespread about few sequences from DILWALE being similar to DDLJ, heralding if DILWALE is sort of a sequel to DDLJ or paying an ode anyway.  However, the makers denied it. If that was not enough, then recently as DDLJ completed 20 years of its release, SRK and Kajol struck the famous DDLJ pose in a newly created poster. Rohit and his team even created a special video to ring in 20 years of DDLJ. Now the makers of DILWALE have yet again released a black-n-white still, wherein Kajol and Shah Rukh Khan are seen striking yet another pose from DDLJ.

While a special video and poster for marking the celebration of 20 years of DDLJ was still justified, we wonder why DILWALE team is frequently looking for an opportunity to just go gaga over DDLJ (either through its different stories or images or about SRK-Kajol pair).
No, we aren't anti-DDLJ to say so; the movie has equally mesmerized us like thousands with its incessant charm. But what make us ponder is when we have such huge brands like Shah Rukh Khan and Kajol and when their jodi has always created wonders on-screen (from BAAZIGAR to MY NAME IS KHAN), why not just highlight them or come up with a new tale now. Though DDLJ cannot be ignored, we would love to see something new unfolding on-screen having Shah Rukh and Kajol together. Why repeat DDLJ tales, when we can have new memories and who knows DILWALE may become yet another historic film of Indian Cinema. 

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