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Here's how Imtiaz Ali deals with excessive movie promotions

October 30, 2015 6:37:59 PM IST
By Pankaj Sabnani, Glamsham Editorial
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Making a film is one thing but promoting a film nowadays has become equally time consuming and sometimes even more stressful. With the number of publications skyrocketing, endless hours are now required to promote them.


Ask Imtiaz Ali, how he manages to keep his sanity while promoting films and he says, “Luckily when we are doing post-production, during that time only we are also doing the promotions. Promoting the film the entire day would've been difficult.”

The director, who's now gearing up for his upcoming release TAMASHA, goes on to share an interesting anecdote while promoting films. He reveals,”“Once Pritam and I were promoting LOVE AAJ KAL's music in Kolkata. Both of us were put in two different rooms and journalists kept coming one after the other for interviews. In half an hour, Pritam passed out on the floor. I went to him and after a while he told me it was Chinese torture. They were asking the same questions again and again and so he fainted.”

He further adds, “So only doing interviews the entire day can almost become intolerable. But lucking most of the day goes in post-production for us. So the repercussions of promotions aren't that much.”

Thank God for post-production!

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