From product in films to films in products, B-town trend of branding and movie marketing is changing thanks to the current most bankable superstar Salman Khan.
Previously brand became popular by associating itself in films. B-town has series of examples in movies like TAAL, KRRISH 3, ZINDAGI NA MILEGI DOBARA and much more the list is endless.
Salman Khan has done the paradigm shift its now branded products used as tool to market a particular film. BAJRANGI BHAIJAAN kick started the trend and now it's followed diligently in this year's Diwali bonanza PREM RATAN DHAN PAYO.
Salman Khan ‘s BAJRANGI BHAIJAAN pendent sold like hot cakes giving a new dimension to growing commercialization in movies where everything can be cashed in the name of stardom, hype and glamour.
Following the trend Salman Khan's next PREM RATAN DHAN PAYO which enjoys the country's most favorable release season – Diwali is already selling PRDP range of jewellery which is likely to catch up with the upcoming Indian festive season of Dushera and Diwali.
Such a trend underlines the growing market avenues in movie marketing and product branding increasing new windows of earning but it also degrades the value of art and stardom.
The trend if it moves further may influence other makers and we may have our tooth brush promoting a movie before its release.. not like our favourite tooth brush appearing in the movie which is released this Friday.
From products endorsed in movies now we have movies endorsed in products.. business mange more.. courtesy Salman Bhaijaan.. brand mein movie payo re..
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