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Has the MS DHONI biopic noise laid pressure on AZHAR to create extra buzz?



April 1, 2016 4:10:06 PM IST
By Rachana Sheth, Glamsham Editorial
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There is a popular saying that goes ‘First Come, First Served'. And in an industry like Bollywood, it totally and rightly holds true. The one who can arrive first or the one who can create the buzz first has the chance to get the maximum eyeballs.  Upcoming films AZHAR and MS DHONI, biopics on two popular cricket captains of India Mohammad Azharuddin and Mahendra Singh Dhoni, are going through a similar situation.

AZHAR AND MS DHONI - 'THE UNTOLD STORY'
AZHAR AND MS DHONI - 'THE UNTOLD STORY'

No doubt Anthony D'souza's AZHAR was announced first, the teaser and the posters were also unveiled first, whereas DHONI biopic still seemed unconfirmed at the initial stages. And with that we didn't really expect much happening from DHONI biopic. However, the makers of MS DHONI biopic played a very smart move and stunned one and all, when they unleashed the first poster and teaser during the on-going T-20 World Cup and en cashed on the cricket fever. Despite having zilch buzz, MS DHONI starring Sushant Singh Rajput, came, saw and conquered the minds of the patrons, when the cricket fever was at its peak. 

On the other hand, Emraan Hashmi starrer AZHAR, which was expected to do some activity, didn't create any noise.  On the contrary it appeared in inactive mode. Now that the makers have planned to release the trailer of the film (perhaps following the footsteps of DHONI biopic to bank on the cricket season), we wonder if this pressure ascended out of the hype that Sushant Singh starrer made in the interim. Though the World Cup final is yet to be concluded, the zeal might decline now considering Indian team lost the game in semi-finals.

But what is more surprising is MS DHONI is slated to release much later, while AZHAR will hit the screens in the next two months i.e. May 16, 2016. However, the way MS DHONI biopic was promoted during world cup, it looks like the makers clearly stole the thunder of AZHAR.

Having said that, we never know if the team of AZHAR have some really cool surprises in store and who knows the movie has the 'swings', 'turns' and 'hits' in it to bowl over the cricket crazy audience of the world.

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