clear clear clear clear clear
clear
Movies
 

  

Amitabh Bachchan to endorse water solutions



August 16, 2016 6:42:53 PM IST
By Glamsham Editorial
Send to Friend


The icon of the icons Amitabh Bachchan will now endorse water proofing solutions.

AMITABH BACHCHAN WALLPAPERS
AMITABH BACHCHAN WALLPAPERS

The mega star was announced as the brand ambassador for Dr. Fixit range of waterproofing products and solutions.

Mr. Bachchan will spearhead the company's flagship campaign and will act as its face across engagement platforms.

The campaign featuring Mr. Bachchan was rolled out on India's 70th Independence Day with a multimedia campaign on digital, TV, retail activations, radio and outdoor.

The opening TVC features Mr. Bachchan playing himself and portraying a romantic, restless man living in a home that hasn't been waterproofed and has 3 beautiful women as neighbours. The TVC begins with Mr. Bachchan delivering a quixotic, Bollywood-style monologue, and wistfully thinking about his neighbors as water from their apartment's leaks into his home. Then the TVC reveals a composed Mr. Bachchan wrapped up in a shawl who had been daydreaming about this fantasy.

In reality, his wife had made sure that the house was waterproofed at the construction stage itself. Thus, Mr. Bachchan's feelings for his beautiful neighbors remain in his heart due to water-proofing.

Mr. Vivek Sharma, Chief Marketing Officer, Pidilite Industries said, “Who other than Mr. Bachchan to deliver the message of water proofing convincingly, as he is not only loved and admired by all but also considered a person of immense credibility. ”

For more news from Glamsham, follow us on Twitter @glamsham
and on Facebook at facebook.com/glamsham
Stay updated with Bollywood on GLAMSHAM.COM's android app.
Click here to INSTALL on your device.


  


   Comments

 
  

More related news


- WHAT A FEAT! Amitabh Bachchan's PINK invited at UN - News
- Amitabh Bachchan educates Ranbir Kapoor on social media - News
- Katrina-Sidharth-Alia, KJo-Kajol, Big B-Ash share the same platform! - News
- PINK crosses a milestone! - News
- Riteish Deshmukh brings Amitabh Bachchan-Shatrughan Sinha together - News
- Varun Dhawan opens up on working with Amitabh Bachchan - News
- New releases disappoint, BANJO leads, Big B's PINK may end up as a hit! - News
- Amitabh Bachchan to be seen in DABBA GUL, YRF's new favourite? - News
- Shoojit Sircar: We are on the verge of making PINK tax free - News
- Unbelievable!! Aamir Khan and Amitabh Bachchan share a 43 year old bond - News
- Amitabh Bachchan wants Aaradhya and Navya Naveli to change the world for women - News
- Amitabh Bachchan's PINK scores a perfect Ten! - News
- Kaari Kaari from PINK depicts the search for hope - News
- In SARKAR 3 Amitabh Bachchan will redefine anger says Ram Gopal Varma - News
- Amitabh Bachchan dubs for the movie WAH TAJ for free! - News


A Fifth Quarter Infomedia Pvt. Ltd. site.