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How BAAR BAAR DEKHO is taking the unconventional marketing route



August 10, 2016 10:22:55 AM IST
By Shaheen Irani, Glamsham Editorial
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Makers of BAAR BAAR DEKHO have taken an unconventional route for marketing the film starring Sidharth Malhotra and Katrina Kaif.

Launching ‘Kala Chashma' at first was the best step they could take, because the song is receiving amazing reactions from all corners.

BAAR BAAR DEKHO WALLPAPERS
BAAR BAAR DEKHO WALLPAPERS

They practiced an innovative concept – that of a round table conference with the team Sidharth Malhotra, Katrina Kaif, Nitya Mehra, Karan Johar, Farhan Akhtar and Ritesh Sidhwani, where they answered FAQs from the public.

Along with the movie's trailer, the team also released the whole album of the film!

They have strategically been releasing key properties of the film, in a manner which has not been seen before (especially after releasing ‘Kala Chashma' even before the trailer).

The fresh pairing of Sidharth and Katrina is being adored and it gets tough to wait for more!

9th September, come earlier, pretty please?

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