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How M S DHONI: THE UNTOLD STORY trailer launch was absolutely unique and fruitful in all sense

August 20, 2016 12:08:30 PM IST
By Glamsham Editorial
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Mahendra Singh Dhoni is surely one of the most loved Indian captains and the minute his biopic was unveiled with the man himself, Captain Cool was moved by the love and affection poured towards him.


Mahendra Singh Dhoni launched the trailer of his biopic in front of around 60 thousand people who had gathered in three cities - Jalandhar, New Delhi and Mumbai. Dhoni toured with the man who is playing him on screen, Sushant Singh Rajput, director Neeraj Pandey and producers Arun Pandey and Vijay Singh of Fox Star Studios. Needless to say, the fans went berserk as they got to see the trailer with Dhoni.

Apart from that, it was for the first time ever that twitter came on board as a technology partner to promote a trailer across the world.

The social networking platform was given access to MSD's Twitter handle, through which a personalized message along with the trailer link was sent to all his influential verified followers, which definitely was something massive!

The team spoke about the same and said:

Director and writer Neeraj Pandey is overwhelmed with the response that the trailer has received. 'I'm extremely happy and humbled that cricket fans have loved our effort of portraying the life of their icon, their favourite captain,' he says.

Vijay Singh, CEO of Fox Star Studios, says, 'We are humbled by the audience response to our trailer & that they have found our portrayal of the life and times of Dhoni, one hundred percent authentic.'

Arun Pandey, Chairman of Inspired Entertainment, Producer of M.S. Dhoni says, 'MS is someone who has inspired millions with such humility and candour. It gives me great pleasure to express my dream of his humble journey on celluloid.'

M.S. DHONI: THE UNTOLD STORY trailer was recently unveiled in Tamil, Telugu and Marathi too by popular names from the respective industry (Marathi trailer unveiled by Bollywood actor Riteish Deshmukh).

The makers did something unique and it surely looks like they have a lot of smiles ahead.

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