Right from its poster, trailer to the action and drama packed ad film, RANVEER CHING RETURNS has created a success story online. The first of it's kind content based brand innovation in India, this Rohit Shetty Dhamaaka with the flamboyant superstar Ranveer Singh and Tamannaah Bhatia, has become a game changer for brand content.
Ranveer's avatar in this Rohit Shetty's debut brand film once again reiterates his exponentially rising popularity and super stardom, particularly with the younger, dynamic sections of audiences. Now this massive online success is set to come to your small screens, with a larger than life, splashy TV premiere on Sony Entertainment Television on 28th August right after ‘The Kapil Sharma show'. For the first time, the Channel has been promoting an ad premiere like a Blockbuster film launch and will telecast it all over USA, Canada , Middle east, East & North Africa as part of their network bouquet.
The film shows a fictional land where war is waged daily for food as people die of hunger. While an evil warlord controls rations, the entry of Ranveer Ching to rescue the oppressed from this crisis with spicy, saucy Desi Chinese makes for the most entertaining viewing.
With central casting and a crew that could easily make a film into a pure blockbuster, RANVEER CHING RETURNS has the title track by composers Shankar Ehsaan Loy and lyrics by Gulzar with dialogues by Milap Zaveri and choreography by Ganesh Acharya.
An internet phenomenon in terms of popularity and mass appeal, Ranveer has always shaken up the marketing space with ground breaking, innovative campaigns like Durex and Ching's. His presence online, the crowd frenzy that he evokes on ground and his performance on stage makes him the true superstar of our times. A youth icon for his choices, and powerful talent, Ranveer remains the hottest thing on the film block today, with promises for more innovations coming your way.