Shah Rukh Khan is very good & shrewd with marketing and promotions of his films.
Just yesterday the first teaser of AE DIL HAI MUSHKIL came out and it broke the internet in no time.
Shah Rukh Khan who is currently filming Imtiaz Ali's next THE RING with Anushka Sharma in Prague shared the big news last evening with his fans on social media.
Shah Rukh Khan had already confirmed during Eid interview with media that he is filming Aanand L Rai's next wherein he will play the dwarf in the film.
Red Chillies entertainment posted the news on its official handle, “Excited to announce our film with @aanandlrai & @iamsrk in association with @cypplOfficial.Releasing Dec 21, 2018.Title to be revealed soon!.”
Although the actress is yet to be finalized, they will start shooting soon.
Shah Rukh Khan too wrote on his micro-blogging site about his excitement on doing his next film with Aanand L Rai, “This one is most special to all of us. And the title is too sweet. Wait for it.”
Well the movie will be out in 2018 and that too in December we wonder why he is announcing it so early?
Well this isn't the first time Shah Rukh Khan has tried to promote and talk about his movie way before time.
In the past also, when Salman Khan's BAJRANGI BHAIJAAN trailer was launched, Shah Rukh Khan released the teaser of RAEES.
Indeed Shah Rukh knows how to make hay while the sun shines!