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Think PINK says Amitabh Bachchan



August 8, 2016 5:20:25 PM IST
By Ruchita Mishra, Glamsham Editorial
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Shoojit Sircar's next movie PINK starring, Amitabh Bachchan, Taapsee Pannu, Kirti Kulhari, Andrea Tariang and Angad Bedi is set to release on September 16, 2016.

ON THE SETS OF PINK
ON THE SETS OF PINK

Nowadays, unique marketing and promotions for films have become a pre-requisite. While some visit city-to-city to meet people, others invite fans and audiences to be part of the film by asking them to contribute to the film. Shoojit Sircar's PINK has also come up something out-of-the-box to grab the eyeballs.

All this while we witnessed filmmakers unveiling their film to the audiences and surprising them with a unique promotional stunt. However, the makers of PINK have gone a step ahead. Well, they seem to be going organic by including the audiences as a part of their process for creating buzz around the movie. Earlier, when the film was in the offing, Big B, who plays the lead role in the film, had asked the fans and patrons to come up with ideas how to promote the film.   

Now they have used digital platform to create curiosity about the movie by initiating a discussion on what does PINK mean to them. As we know the trailer will be out tomorrow, the makers are going all out and asking fans what color PINK signifies.

However pink is synonym to good health, happiness; it's a color of love and being soft. The colour has been associated with fairer sex or ages.

But it seems the movie will represent the colour in a different light. Shoojit's PINK is social thriller that reflects on the dubious morals of today's times. It's a story about three girls and their life changing experiences.

Today morning Amitabh Bachchan unveiled, the logo of the movie PINK, which has two hands holding the bars, it depicts social norms and bars in one life. While Mr Bachchan also revealed that the trailer will be out tomorrow.

Well, what do you think about PINK?

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