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Kartik Aaryan not a replacement but addition to the perfume brand Irrfan Khan is endorsing, confirms spokesperson
February 18, 2016 5:24:10 PM IST By Shaheen Irani, Glamsham Editorial
A benchmark is added to a brands reputation with their first brand ambassador that they choose, adding up a long term value to the brand. Last year, a perfume brand roped in Irrfan Khan for the second year as their first and main brand ambassador for the brand after seeing his increasing global demand and likeability amongst the audience. Irrfan is a favourite in the brand endorsements world with 5 unique endorsements under his kitty. However, a recent claim of PYAAR KA PUNCHNAMA fame actor Kartik Aaryan replacing Irrfan Khan remains untrue. In fact, in reality, Kartik has been roped in as a part of a different product range independent of Irrfan's contract with the same brand. So much so that Irrfan is currently on an extension of his contract with the same brand.
Adding to clarification the spokesperson to Irrfan said, “Irrfan Khan is definitely not replaced by anyone for any Deo brand. He has a longer relationship with the brand both personally and contractually. Every deodorant brand has special edition campaigns and hence more celebrities join the brand on regular basis. We can't talk much about the brand's new campaign, however, the news of Irrfan being replaced is untrue. We definitely congratulate Kartik on joining the brand family.”
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