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Sonam Kapoor's NEERJA proves content is the king in Bollywood

February 23, 2016 6:40:16 PM IST
By Rachana Sheth, Glamsham Editorial
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Where the footfalls are declining for Bollywood movies at an alarming rate with almost 90 percent of the films not getting considerable opening at BO, films like NEERJA are proving it otherwise.


Yes, the Sonam Kapoor starrer NEERJA has not only won the hearts of the industry wallahs comprising of B-town celebs and critics, but it is even appealing the audiences. The Ram Madhvani directed film has been successful enough in drawing audiences to the theatres. In fact, we heard the film is going packed houses. We also hear the film is receiving good response even on a Monday, which is very rare for a Bollywood film.

In today's time when films die a death after the first show itself, NEERJA, due to the strong word of mouth that it garnered since its first few hours of release, is having a successful run at the cinema halls. And what's interesting is, the film totally relied on Sonam Kapoor's shoulder, whose earlier films didn't do that well despite being part of some big ventures. This once again emphasizes the point that ‘content is the king' eventually and it can turnaround anybody's fate. 

So, time to bask in the glory for Sonam Kapoor. Indeed, denewala jabhi deta hai, chappad faad ke deta hai!

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