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Why Kareena Kapoor's KI AND KA is going neck-and-neck with Alia Bhatt's KAPOOR AND SONS?

February 25, 2016 6:10:10 PM IST
By Rachana Sheth, Glamsham Editorial
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Kareena Kapoor's KI AND KA is going neck-and-neck with Alia Bhatt's KAPOOR AND SONS as far as the promotions are concerned. Soon after KAPOOR AND SONS first trailer was launched, KI AND KA trailer also got unveiled. When the first song from KAPOOR AND SONS 'Kar Gayi Chull' was unleashed, within four days KI AND KA first song 'High Heels' was also out. Interestingly, both were party numbers.


Now that the makers of KAPOOR AND SONS have released another song 'Bolna', so how can KI AND KA stay behind? Eros International & R. Balki will now release their next song 'Ji Huzoori'. While 'Bolna' is laden with jolly and melancholy moments, 'Ji Huzoori' is an intense song layered with mixed emotions and it beautifully highlights a challenging moment in the couple's life.

That Alia Bhatt is held as the new-age Kareena Kapoor is we all know. But does that mean Alia and Kareena's respective films should also compete with each other? Well, it is certainly incomprehensible, especially when the two films are not even slated to release at the same time or even clash with each other.

While Alia Bhatt starrer KAPOOR AND SONS is scheduled to release on March 18, 2016, KI AND KA that stars Arjun Kapoor and Kareena Kapoor Khan will hit the screens on April 1, 2016. Almost a gap of a fortnight. Moreover, the content of these respective films is also no way similar.

So the question of competition or stealing away each other's thunder doesn't arise. The gap is enough for KAPOOR AND SONS to make its mark and on the other side KI AND KA can also enjoy a good run at BO.

While we are puzzled for this uninvited rivalry, only the makers (of KI AND KA) can answer best why they chasing with KAPOOR AND SONS!

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