During the interaction, one of his fans asked about his collection of books and the conversation revealed a secret behind SRK's business acumen.
While listing his favourite books to his fan that included Walter Isaacson's Steve Jobs and E. L. James' 50 Shades of Grey, the actor confessed, “It is Steve Jobs biography that changed my idea about doing business, at Red Chillies Entertainment, I was involved in multiple businesses. But after reading the book, I realized that focusing only on one thing will help. So, we stopped TV and ad production and focused entirely on films and visual effects. There is a lot of stuff in the book that I don't agree with, but who am I to disagree with Steve Jobs?”