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Hrithik Roshan starrer MOHENJO DARO sets a benchmark in satellite and music rights

June 6, 2016 10:02:31 AM IST
By Vishal Verma, Glamsham Editorial
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In a never before seen development, Hrithik Roshan's most awaited MOHENJO DARO has set a benchmark in sale of satellite and music rights.


The highly awaited epic adventure-romance helmed by Ashutosh Gowariker has fetched a mindboggling 60 crores from its satellite and music rights sale. The market is upbeat by this news and a new benchmark has being set by this independence day release which is yet to even to make its first poster/teaser out in public..

Normally, satellite and music rights sale gest sold after the creation of some buzz.. either by its look, songs and/or trailers/teasers, but here it seems the market is very confident about this particular product which sees the reunion of Ashutosh Gowariker and UTV's Siddharth Roy Kapur after JODHA AKBAR.

Starring Hrithik Roshan and Pooja Hegde in the lead roles, MOHENJO DARO is produced by Siddharth Roy Kapur (UTV - Disney India) and Sunita A. Gowariker.

According to market estimates the cost of production of MOHENJO DARO is 100 crores. The touted biggie is clashing with Akshay Kumar's RUSTOM.. which is also eyeing to cash on this year's Independence day weekend – 12th August 2016..

However, the Akshay Kumar starrer has released its posters well in advance.. but here Hrithik Roshan's MOHENJO DARO has already on the winning streak with this mega satellite and music sale.. and by the time of filing this report, we hear that the first look of MOHENJO DARO is expected to be out in a few days.. probably by this weekend… adding to the excitement of this epic adventure.

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