Amitabh Bachchan has always been socially active and is one of the few actors who is in constant touch with his fans. He not only values their opinion but also shares a great rapport with them.
At a recent game launch event of his upcoming movie TE3N, Mr. Bachchan went gaga over one of his fans from US, named Konkana whom he chats on a regular basis.
Bachchan said, “There is a lady originally from Kolkatta currently resides in US is one of my ardent fans and she aspires to be an actor seeking inspiration from me, currently she is studying acting in New York. However, she never fails to watch my movies and is also promoting the movie TE3N in every way possible. She has made posters and video to promote the movie.”
When Mr. Bachchan was asked about interacting with fans is a new marketing move, he opined, “Fans mean a lot to me they make and break us. I am thankful to all my fans. More than awards rewards by my fans matter to me. As far as marketing is concerned audiences memory is quite short lived, if we start marketing from months it will be too much of drilling for the audience. so now as we just have few days for our release we are going ahead with the needful.”
Indeed Big B knows how to treasure Fans!
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