When you are set to launch new faces in the market, there is a certain challenge and responsibility of making it larger-than-life. Director Rakeysh Omprakash Mehra, who will launch the careers of Anil Kapoor's son Harshvardhan Kapoor and Tanvi Azmi's niece Saiyami Kher through his upcoming film MIRZYA, is also probably going through a similar situation.
As the onus of Harshvardhan Kapoor and Saiyami Kher's launch pad is on the shoulders of Rakeysh, of course the director doesn't want to go wrong or goof up even for a minor thing. And changing the release date certainly makes a difference. When your film is strategically released, it obviously benefits the prospects of the film at BO.
MIRZYA, which was earlier scheduled to release on May 13, 2016 has been shifted to October 7, 2016.
A source close to the film reveals, “Rakeysh Omprakash Mehra, in his signature style for perfection, has requested for a shift in the release date of MIRZYA. The film needs some more time to get all the nuances and worlds just right and he would not like to rush the post-production.”
While the makers have their own reason behind this postponement, we also presume that MIRZYA date was moved ahead firstly to evade clash with Emraan Hashmis' AZHAR that is set to release on the same day. Secondly, it's always good to have a solo release, especially when the new stars are stepping their foot in Bollywood. Thirdly, to break the clutter and make your own mark in the already-crowded market, you need good enough time and space to create buzz. Perhaps, May 13, 2016 is too early for the newcomers Harshvardhan and Tanvi to create enough noise because we have been just treated with a single teaser. The promotions are yet to begin.
Further, there are no immediate releases planned after October 7, 2016. Kartan Johar's Ranbir Kapoor-Aishwarya Rai Bachchan-Anushka Sharma starrer biggie AE DIL HAI MUHKIL is arriving after almost three weeks i.e. October 28, 2016. So, that gives the MIRZYA team more than enough time to rule at BO.
We are sure Rakeysh Omprakash Mehra must have planned something really special. Let's wait to check out what's in store for us.
Produced by CINESTAAN Film Company & ROMP Pictures and directed by Rakeysh Omprakash Mehra, the story of MIRZYA has been written by poet and lyricist Gulzar, with music created and crafted by the musical trio of Shankar Ehsaan Loy.
Inspired by the folk tale of “the legend of Mirza – Sahiban”, MIRZYA is an epic action-romance that plays out in contemporary times. The film is filled with heightened drama & action packed sequences in the visually rich terrain of Rajasthan, juxtaposed with flashes of the fantastical universe of the folklore set in the bleakness of Ladakh.
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