Finally Karan Johar's ambitious Diwali bonanza AE DIL HAI MUSHKIL (ADHM) will release smoothly without any disturbance. The almost month long hullabaloo has ended on appositive note making way for the Ranbir Kapoor, Aishwarya Rai, Anushka Kapoor and Fawad Khan starrer.
The cinema owners are rejoicing by this decision and are hoping a fantabulous weekend.
CCCA (Central Circuit Cine Association, representing cinemas in CP-CI-Rajasthan) Executive body member Aditya Chowksey, says, 'About 2 months back I had signed ADHM for Diwali release in nearly 50 single screen cinemas controlled and programmed by me. ADHM is clearly the Diwali film to watch out for. The product is extremely hot right now and we expect very strong advance bookings and opening.'
Alok Tandon, CEO, INOX Leisure Ltd shares, “There is huge demand for ADHM. It is a romantic entertainer that goes well with the festive mood and the spirit of Diwali. The songs are also huge hits. The audience is definitely looking forward to watch the movie in cinemas.'
Sharing the same sentiments, Arvind Chapalka - Owner of City Pride Chain of cinemas in Pune, Maharashtra says, “ADHM will be screened in all our theatres in Pune. It is a Diwali entertainer that everyone wants to see as it speaks about celebrating love,'
Anil Thadani, owner of a leading distribution house - AA Films says, 'All single screens and multiplexes are screening ADHM. This is a big film, with big names releasing in a festive period to bring joy to our audiences.'
Thanking The film producers Guild for taking the initiative and bringing the issue to a good conclusion, happy and relaxed Apoorva Mehta, CEO of Dharma Productions, says, 'We thank the Producers Guild who have come out in support of our film and also wholeheartedly thank the single screen owners and associations and multiplex owners for supporting our film and standing by us.”.
Vijay Singh CEO of Fox Star Studios who is the Co-producer, presenter and worldwide distributor of the film concludes, “We are extremely thankful to the Guild and the cinema owners who have stood by ADHM and have come out and supported us. The movie talks about celebrating love this Diwali and we are seeing so much solidarity within our industry. This is extremely heartwarming”.
The Studios last release the money spinner MS DHONI : THE UNTOLD STORY starring Sushant Singh Rajput was released in 4500 screens in India and set a new record in number of screen count. While the studio is still working on the number of screens for their back to back big Diwali release after Salman Khan starrer PREM RATAN DHAN PAYO, it is rumored that the numbers will be huge as the movie is safe to be exhibited in screens now in spite of a big competition from Ajay Devgn's SHIVAAY.