KAABIL trailer was supposed to land today by 10:00 a.m. as per plans but instead it got launched yesterday evening. The promotion flowchart of the Hrithik Roshan and Yami Gautam action packed thriller produced by Rakesh Roshan and directed by Sanjay Gupta was pegged to initialize the buzz from Friday 21st of this month – starting with a teaser and ending with the trailer today while the posters, etc come in between.
Though the trailer has received a thumps up by the industry, fans and audience in general, producer Rakesh Roshan is crying foul and is saddened. In a statement to TOI, Roshan has said, “I'm shocked and saddened at this hacking or stealing or whatever it is. It's obviously with a malicious intent.”
Honestly, I am surprised by this reaction and it hints towards a well-planned gimmick that has worked great for the film and probably helped in attracting more add balls.
A flashback of the sequence of incidents from Friday till the filing of this piece makes an interesting example on how to play a good game with the human psychology.
Starting with day one – Friday 21 October 2016, the trailer was supposed to go live on social media platforms at 11:00 a.m. Fortunately around 9:00 a.m. on the same day, I received the said teaser link on my phone. Smartly, playing on the human psychology, the sender who is involved in the movie's promotion soon requested me not to post anything about KAABIL online, saying it was sent by mistake.
It's a well-practiced human psychology to game people to do things which they would have otherwise ignored by first attracting them and then asking them not to do anything with it.
I was gamed. Intrigued by the trailer by now and I wrote a favorably quickie review of the teaser hoping that my piece goes online before others and patiently waited for the clock to turn 11:00. As expected the social media went berserk considering Hrithik Roshan's super activeness on social media platform.
The article which would have otherwise gone later, got online almost with the teaser. What else a producer/promoter could ask for?.
Though how the trailer got online on another platform before going live on the movie's official media handles needs to be investigated and the culprit should brought to book for spoiling the schedule, Rakesh Roshan should see the bigger picture and be happy and glad that the trailer is getting favourable response and the hard work is paying off. Hrithik's last debacle MOHENJO DARO is forgotten and the star is back.
Having said that, the makers have shown the trailer to friends from the industry and probably to media in advance in last couple of days, (it's a normal practice in any case) but the question arises why was the schedule of announcement of KAABIL digital promotions got circulated so diligently?.
The makers had a novel idea as normally we have seen singular announcements of trailers, teasers etc, a week long schedule of digital promotions for a film hasn't been seen in recent times. What happened with me on Friday seemed a planned gimmick that played on my human psychology and my passion to post a buzzing story to perfection, while the makers of KAABIL are reworking on the reason behind this mischievous practice, the bigger picture is today everybody is talking about KAABIL either about the trailer or about the trailer's leak. It's a job well done in totality - 'The Mind (read world) is indeed seeing it all' now.