The Junkyard Project is a unique take on ‘Swachh Bharat Abhiyan' by MTV to mobilize the youth to take a stand on cleanliness and take on the challenge of turning dirt into art. MTV tied up with 300 colleges and mobilized the ‘Junkyard Army' of over 30,000 students across India, who got together to clean up neighbourhoods and beautify 300 junk spaces as live music motivated them.
Now, MTV along with the King of Indie-pop, Mika has created the adrenalin fuelled ‘Dunk That Junk' anthem to give this young army a pumping new war cry!
This Diwali Don't be a Punk #dunk that junk!
Watch the video here: