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Eros backs out of SHIVAAY, PEN to distribute the film in India

September 12, 2016 2:06:53 PM IST
By Vishal Verma, Glamsham Editorial
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Eros has backed out of Ajay Devgn's ambitious directorial venture SHIVAAY. The movie will now be distributed in India by Jayantilal Gada's Pen India and Narendra Hirawat.


According to market reports, Eros has backed out of the film citing budget issues and now the movie which was announced as a joint venture between Eros International, Pen India and Ajay Devgn Films (ADF) will have Pen India its local distributor and Reliance to be its overseas distribution partner.

However, Eros is still to confirm the reason for the pulling off. By the time of filing this report we tried to get in touch with Krishika Lulla from Eros but she responded by saying that she will call back later.

On the other hand,Jayantilal Gada of Pen India confirmed the news and said, “Pen and Narendra Hirawat are now distributing the film in India while Reliance will take care of overseas distribution.”.

Without getting into the reason for Eros back up, Jayantilal Gada seemed delighted and foresees a big business opportunity this Diwali with the Ajay Devgn starrer.

It is also learnt that the music rights of the film are now with T-series, Eros is no longer associated with its music.




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