He is the most sought-after lyricist in the country. We all know about the magic he creates with words. From small budget movies to star glazed blockbusters, versatile lyricist Amitabh Bhattacharya has been constantly crafting foot-tapping and soul-touching numbers, which resonate with listeners of all ages, especially the youth! And now the master wordsmith is all armed to tap into a new set of audience kids! Amitabh Bhattacharya has penned downed the brand song of latest kids entertainment channel ‘Sony YAY!'
Commenting on association with the channel Amitabh says, “It's very rare that you come across a project that's true to its nature and its audience. Sony YAY! ticks both these boxes. When this came my way, I instantly knew it's going to be a lot of fun and what I wanted to do with it. YAY! Philosophy stands for letting children be who they are and that's exactly what we've tried to bring out with this song.”
Aren't you excited for the song!