Ritiesh Deshmukh opens up on spoofing biggies for BANK CHOR!



June 16, 2017 10:50:53 AM IST
By Ruchita Mishra, Glamsham Editorial
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Riteish Deshmukh, who is known for his comic timings, good sense of humor and creating a mark with every role, left no stone unturned to promote his film BANK CHOR. As BANK CHOR is out-an-out comedy, the team went overboard by spoofing each and every poster of the film.

During media interactions with Riteish Deshmukh when asked about spoofing big celebrities with 'Bakwaas with BANK CHOR' videos on social media, wasn't he worried if he would offend someone in a bid?  To which he said, “I sincerely hope we haven't offended anyone. Knowing friends and co-actors, I don't think they will take offence to it. We have probably selected people who have a sense of humour. We had someone like Shah Rukh Khan who replied to the RA.ONE poster. The others Priyanka Chopra, Ranveer Singh, Abhishek Bachchan have all replied. All of them have a good sense of humour.  It was Ashish Patil [business and creative head and VP: youth films, brand partnerships, talent management, Yash Raj Films] who conceived this idea. He felt that for such a film, you needed clutter-breaker promotions. BANK CHOR is a small film. We needed something to stay afloat, in terms of the bigger films that are coming. We have TUBELIGHT, besides that BAAHUBALI 2 hangover is on for long. How could we stand out? This is a great approach of having a parallel promotion thinking what would BANK CHOR do on a promotional trail? He would steal other posters, interviews, songs.”

Furthermore when asked him about working with the director he said, “The name of the director is Bumpy but the ride was smooth. I got a call from Aditya Chopra and he asked me whether I'd like to hear the script. I'd never worked with Yash Raj Films before. I'd committed to another film but that, unfortunately, it didn't come out. When Bumpy entered to narrate the film, he had these dreadlocks. I looked at him and said to myself, ‘Mar gaye [I'm screwed]. But once he narrated the film, I really liked it. It was funny, it had comic thrill. It is a genre that we rarely do. Chiplunkar has never seen such huge amounts of money. He doesn't even know how to open a bank locker. He presses the red button and that sets off the burglar alarm, the cops are coming. Eventually, he figures out how to open the locker. It's the first time he has seen so much money.”

He added, “Bumpy is a great chef. He tells me that imagine a hot frying pan, butter is melting, you sprinkle some pepper, slide this salmon and then just let it swirl a little bit, put some spaghetti, add these meatballs and then that first taste that's the look I want on your face. Every time there would be another recipe. I would say that's enough. Well, that's Bumpy for you.”

Well, indeed BANK-CHOR looks like a masala comedy!





  
  

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