Hadbahedi, a small but beautiful town, is forward looking but honest. It competes for resources and recognition with a neighbouring corrupt town - Triphala. Hadbadedians believe that they have been totally neglected by the state and seek an identity. They are lead in this endeavour, by Arun, the local newspaper's proprietor. Things brighten when they discover that Rishi/Chintu Kapoor was actually born in their village 55 years back. A grand welcome follows.
Chintu arrives with Devika Malhotra, his young and dynamic PR agent. He is a nuisance at Hadbahedi and treats the innocent people of Hadbahedi with contempt. The brattish and obnoxious behaviour of Chintuji is in stark contrast to the genial, innocent nature of the townies. Arun and Devika get along well, their romance blossoming, while ruthless Chintu falling prey to the tempting monetary and political offer made by Triphala. The town by now has started getting the media and government's attention due to Chintu's stay in Hadbadehi. However, he continues to play havoc with the lives of the people. Chintu with the tempting offer from Triphala, on one side, and Arun-Devika with the town folk on the other, are at the middle of a see-saw climax, while concurrently, Arun's past unfolds for the audience.
Does ChintuJi really deserve the 'JI'? Are the townies disillusioned in their love for their superstar Chintu Ji??