By Kshama Rao First-time director Parvati Balagopalan's film Rules: Pyaar Ka Superhit Formula was an eagerly awaited film. One because her work on television (Margarita, Hubahu) was quite interesting and two the plot of her film, about a girl trying to hook the man of her dreams in five easy steps handed over to her by her grandmother seemed interesting on paper. Alas! We give below five reasons why Rules doesn't work for us.The film looks more like a filler item than a celluloid endeavour. You know something like the Urmila Matondkar/Vivek Oberoi 'Smoking is injurious to health' or the 'I'm an Indian' documentary style films. The pace is very slow and Tanuja as the grandmother takes more screen space than the film's protagonists or so it seems. The story just doesn't connect. Also, you feel a little irritated with five other sub-plots of a gay lover, a rich businessman's wife, a prostitute, an old man etc giving us a spiel on love. It gets too much after a point. You feel you are sitting in a boring classroom and not a theatre. The film's music by Sandesh Shandilya is hardly of the chart-buster variety.The performances: Meera Vasudevan as Radha who has a massive crush on the supermodel Vikram Verma (Milind Soman) just doesn't connect. You neither really empathise with her nor do you care when she gets him in the end. Also, she keeps giggling nervously which makes it all the more grating on the nerves.The amateurish direction, very cardboard like characterizations, studio - like sets and a forced camaraderie stops this 'Rules' from working.Having said that, the only solace here is Milind Soman. He's really the guy who makes you go wobbly-kneed and lust for him. What's more, he even turned out a very decent and restrained performance.
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