October 26, 2012 08:48:08 PM IST By Martin D'Souza, Glamsham Editorial
If only Shamin Desai had stuck to the plot lifted from The Almighty by Irving Wallace, RUSH would not have been so bad. Wallace's 1982 novel deals with power. At the helm is Edward Armstead who heads a vast news empire. First, he wants to shape the news, and then manipulate it. Finally he wants to create the news. Desai's flick is a rushed up job of Wallace's book.
In RUSH, Emraan Hashmi is shown as this television journalist who specializes in crime reporting. His network runs deep and one ambitious story of his has him sacked by his boss. A rival channel picks him up, giving him the portfolio of Chief. It comes with a BMW, a plush house, and a Rs 1.5 cr annual salary. His channel gets to break the crime story as it happens 24x7, until he stumbles on the truth that the news is actually created by his boss, Roger (Aditya Pancholi) and his network of hoodlums.
Up against a huge cartel, Hashmi tries to unmask the devil with help from the one who is sent to eliminate him. In the end, he gives this long-winding speech that we are to be blamed for wanting to watch crime stories. Excuse me? What was all that about??
Desai is always in a hurry here. Hashmi, shown as this ambitious news reporter, and Pancholi as this media magnate wanting to bask in the TRP ratings, get a decent scope in their role. However, Sagarika Ghatge and Neha Dhupia have no defined roles. Why Neha plays the part she does is not known. Also Hashmi keeps referring to Ghatge's dad all the time, while he is never shown. She is an artist who is 'living in' with him.
RUSH had the potential to be a decent flick but too many gaping holes in the script let the plot down at crucial stages.