By Nitin Sethi, Bollywood Trade News Bureau

Brand Ambassador Preity Zinta launched New Head & Shoulders Nourishing Aloe Vera shampoo with Vita Zinc and Aloe Vera, which gives dandruff-free and beautifully growing hair with regular use. The event was held at Taj Colaba, Mumbai

Sharing her experience with the product, Actress Preity Zinta said, 'You have seen me sport a different hair style in every movie - be it the wavy look in Dil Chahta Hai or the blunt cut in Koi Mil Gaya. But secretly I have always desired for the Rapunzel beautiful long hair look! And I am delighted to launch New Head & Shoulders Nourishing Aloe Vera which will help me and my fans remove dandruff 100% and beautifully grow our hair, to its fullest potential!'

How does the H&S Aloe Vera FORMULA benefit hair? Dilshad Pastakia - Hair Stylist to Bollywood stars Preity Zinta, Shah Rukh Khan, Urmila Matondkar, John Abraham, Karishma Kapoor and Shahid Kapoor said, 'H&S Aloe Vera formula acts as an excellent conditioner on hair and relieves itching, enhances overall hair appearance and prevents hair breakage. Having tried New Head & Shoulders Nourishing Aloe Vera on myself and some my clients, I am confident it will help hair grow beautifully with the goodness of Aloe Vera.'

The new campaign of New Head & Shoulders Nourishing Aloe Vera featuring Preity Zinta was shot in Bangkok by Saatchi & Saatchi and will be complemented with attractive point-of-sale materials, on-air and on-the-ground promotions to educate consumers about how dandruff-free hair can beautifully grow long.

Preity is part of Head & Shoulders' illustrious international league of celebrity endorses like Hollywood's Salma Hayek, Courtney Cox of TV serial 'Friends' and US TV STAR Rina Sofres, in addition to Ajay Jadeja and Pooja Batra who have endorsed Head & Shoulders in India in the past.

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