By Manissha Despaande, Bollywood Trade News Network

The music launch of producer Anurradha Prasad's ZINDAGGI ROCKS was a rocking success and an event to behold with the who's who of the entertainment, political and sports world making their presence felt on the occasion. From Vilasrao Deshmukh and Uddhav Thackeray to Sachin Tendulkar and Shah Rukh Khan, the gala event was the talk of the town. "We wanted the event to be one to treasure and worked on the way we wanted to present it," Prasad reveals. However Prasad points out that it was a coming together of family friends and well-wishers who went out of their way to grace the occasion. "Shah Rukh is a close family friend and I requested him to release the music and he took time off his busy schedule and made it a point to attend. The political fraternity was there because of my relations with them and the kind of respect B.A.G. Films commands. It was indeed a memorable affair and I am glad about it," Prasad reveals.