Bollywood Trade News Network

K Sera Sera, one of India’s leading film production and distribution companies launches Lemon “to showcase and celebrate music based entertainment to the masses”, states MD Parag Sanghvi. It’s a 360-degree cut on music. Music that has arrived as well as that which is inspired.
 
This project is driven on the vision of Sapna Chaturvedi, MD, Eternal Dreams. She has taken up the task of making Lemon a dream channel, as a turnkey project, for K Sera Sera. Eternal Dreams is a successful media company that specializes in turnkey projects in the field of media and hospitality.
 
Lemon flaunts a fresh look and a completely new content and stylization. The programming spectrum includes music in its various avatars. Initially, the programming will revolve around refreshing repackaged music followed by countdowns, anchor based shows, reality shows, contests and interactive programming.
 
The programming strategy lays a lot of emphasis in tapping untapped and uncharted program territories, which will eventually become the hallmark of the channel itself. Music and entertainment showcasing the latest and best songs, profiling of musical entities, creating musical awareness, etc. Anchor based shows like countdowns, chartbusters, classics etc. packaged and differentiated at the content level itself, in order to make them more enticing and engaging to the viewer. Reality Shows aimed at providing unavailable platforms for aspiring artists in Bollywood.

The content aims to attract, engage and involve the audience through innovative content and programming. Through out-of–the-box packaging, relevant and researched programming and interactive & participative content. The channel also has Ashwini Karandikar, from Zee, previously heading creative for Sa Re Ga Ma, the most popular game show on television. After successes like India's Best – ‘Cinestars Ki Khoj’ behind her, moves to Lemon to spearhead bigger reality shows. 
 
Lemon’s distribution currently covers 50% of satellite television homes and aims to cross over 80% in next few weeks. Lemon identifies a unique marketing tool and brings together an integrated approach to marketing by bringing together three media vehicles, Bollywood, television and brands. One powerful alignment

The Chief Executive Officer of Lemon is Suguna Narayan, who brings with her a vast experience in media ranging from print to radio to television, with time well spent in Time Out, Sony Entertainment Television, UTV and Times FM. With several such successful launches sprinkled right through her career, she sees Lemon as yet another challenge in the ever-evolving media industry. “We’ve put together a dynamic team from different streams, bringing together their unique skill sets and perspectives. It’s a sure shot way to make Lemon a success” she says. 
 
The Chief Creative Officer of Lemon is Prachi Singh. She brings a fresh new look to the channel. After several Abbies, Effies and international awards and after handling advertising creative for a whole gamut of mega brands with ad agencies including Lowe and Saatchi & Saatchi, Prachi does a shift in focus. “Ideas rule the world. Every world. But here in Lemon, creative can transcend all boundaries”
 
Pradeep Chak, the Marketing, Strategy and Sales Head, has a diverse experience of over 14 years in the media industry - journalism, corporate communications, and advertising. Previously VP, Euro RSCG India, in Mumbai, he believes, “the channel is targeted at the recreated India, brought about by the young Indian, aged 15 -35 years. Who believe that they have created this flourishing economy, breakthrough avenues and new paradigms of life. And who can be reached out uniquely, through integration of films, television and brands for high impact planning.”