By Manissha Despaande, Bollywood Trade News Network

In keeping with the latest trends where a promotional video can set the ball rolling for a film, director Deepak Tijori has shot a hip and happening music video for his forthcoming film, TOM DICK AND HARRY. Tijori recently shot the video on a pulsating number ‘Jhoom Jhoom’, specially recorded by Himesh Reshammiya at a hugely erected set in Filmalaya studio, with 800 other dancers gyrating to the beats of the song. The video, choreographed by Remo Fernandes, has been picturized on Dino Morea, Jimmy Shergill and Anuj Sawhney, (who play the three principal characters of Tom, Dick and Harry in the film), besides Celina Jaitley and Himesh Reshammiya, who will also be seen in the video. Interestingly, the three will be seen as proper heroes in the video, unlike the characters they play in the film of a deaf, dumb and blind, besides Celina Jaitley and Himesh Reshammiya. Says Tijori, “The idea is to show them in their real avatars. I also specially chose to have Himesh Reshamiya in the video to make the audience aware that he is very much a part of the film.”

The video was shot in one day from 9 in the night till pack-up at midnight and according to Tijori, all those who participated had a ball of a time. Tijori points out that he made elaborate plans to shoot the video, right from hiring an art-director to design the set, to hiring 800 other dancers to swing to Remo’s dance movements. “The set was given the look of an underground den with a few hi-tech bikes stationed there. It was perfectly designed for the occasion,” he recalls. The exercise cost the producers, Oracle Entertainment, a whopping Rs 20 lakhs but Tijori points out that it was every bit worth the cost. “The producers were totally supportive of it. In fact they were absolutely bowled over by the idea. They also felt that it would be the ideal way to kick off the publicity campaign of the film. Besides it has become the in thing these days to have slick promotional music videos to get the much desired ‘initial’ for a film. Even in the case of BLUFF MASTER, it was the ‘Right Here, Right Now’ number that initiated the extraordinary response for the film at the box-office,” Tijori elucidates.
 
According to him, it was music director Himesh Reshammiya who came up with the idea of recording a breezy number for the promotional campaign of the film. “It was entirely his brain wave. He had already recorded four great songs for the film and he came up with this fantastic number, which seemed like an absolute sell-out. We recorded the number in one go and immediately added it to the CDs of the film, after which we decided to shoot it,” Tijori recalls.

He has now decided to add the video as part of the film in its titles. “It has shaped up so well that I want it to be a part of the film,” Tijori enthuses. Moreover he is extra confident that the audiences will not give his film a miss this time. “The problem with most films these days is that the audience is not curious enough to come down to the theatres and give them a chance to succeed. I have suffered in my past films only on account of this factor. This time, I decided that I did not want to take any chances. The ‘Jhoom Jhoom’ number will more than take care of this factor,” he quips.

The promotional video of TOM DICK AND HARRY, will be on the air from next week.

View On the Sets - TOM DICK & HARRY Picture Gallery