By Nitin n Sethi, Bollywood Trade News Network

The Elder – Filmfare pre Awards Party held at J W Marriott on Saturday witnessed the who's who of Bollywood in full attendance. The party was organized by Elder Pharmaceuticals on occasion of their association with Filmfare Awards for the next three years.

The debonair actor cum businessman Anuj Saxena who was representing Elder Pharma welcomed all the celebrities.

On the occasion of the party, Anuj Saxena said, "It's a pleasure to have entertainment industry people all around. We are pleased to be associated with the Filmfare awards. The countdown for the awards function has already started and we are sure we will rock on awards night as well". 

Dancing was the flavour of the evening. Hrithik Roshan came and joined the Femina Miss India contestants on the dance floor. Rani Mukherjee came along with her brother Raja. The whole director fraternity from Sanjay Leela Bhansali, Madhur Bhandarkar, Nagesh Kuknoor, Pradeep Saarkar, Raj Kanwar, Ken Ghosh, E. Niwas and Abaas Mastan were present.

Other celebrities who were spotted included Kunal Kapoor of RANG DE BASANTI fame, Shreyas "Iqbal" Talpade, Shiny Ahuja, Shweta Prasad, Upen Patel, Jimmy Shergill, Udita Goswami, Kunal Khemu, T-series' Kishan Kumar, Jackie Shroff, Bappi Lahiri, Alka Yagnik, Music director Shravan, Vashu Bhagnani, Neeta Lulla, Alisha Chinai, Bikram Saluja, Mohit Ahlawat, Mohit Suri, Satish Shah, Anil Dharkar, Payal Rohtagi, Omug Kumar, Daboo Ratnani with wife, Vipul Shah, Deepti Naval, Maushmi Chatterjee, Bobby Darling, Suneel Darshan, Ratan Jain, Shakti and Ashim Samant and Mohnish Bahl.

Elder is a Rs. 350 crore company with a strong portfolio of brands across the pharmaceutical and FMHG sector. With dominant products and well know brands. Elder is determined to achieve a prominent place in the national and international Health Care arena. Elder welcomes the role of celebrating talent and beauty in any field an undertaking that the company continues to support and encourage through all its ventures.

Filmfare awards will be held on the 25th of February at MMRDA Grounds, Mumbai .The Filmfare Black Lady remains the ultimate aspiration of every Indian actor, producer and director. There are a total of 31 awards that are awarded every year, including two Lifetime Achievement awards.