By Priyanka Khanna, IANS

A sure sign that Bollywood has emerged not only as money-spinners for entertainment industry but also a sector to reckon with for rest of India is the recent impact it has been having on the equity markets.

Reportedly, stock market share prices have been following Bollywood box-office flops. A report in a business daily states the share price of UTV Software Communications, which produced the year's first blockbuster hit "Rang De Basanti", has gone up 5.49 percent to Rs.189.25 since the day of the movie's release.

On the other hand, the share price of Mukta Arts is down by as much as 15.39 percent to Rs.43.15. The company released box-office duds "Shaadi Se Pehle" on April 7 and "36 China Town" on May 5.

It states that out of the 92 movies - including those made in Bollywood and Hindi dubs of foreign, regional and crossover films - produced in the first four months of this year, there were just two winners: "Rang De Basanti" and "Maalamaal Weekly".

This could be a more convincing reason for Bollywood dream merchants to make better films.