Bollywood Trade News Network

Bhushan Kumar, the head honcho of T- Series presents a new music label called YBR Records Pvt. Ltd. This label will target all non-film songs except devotional songs. Radhika Rao and Vinay Sapru, will be the Creative directors and CEO of the label. The albums under the YBR label will be priced higher than the albums sold under the T-Series label. It will be an up market label. T - Series will have individual artists as well launch new artists under this label and are also planning to launch English songs, distribute Hollywood titles on DVD’s and VCD’s; out of which a major chunk is going to be children’s repertoire and produce full length feature films as well. Celebrity and artist management will also be done under this label.

The first product to be launched under the YBR Records label is the ‘Ustad and the Divas’ album. After the colossal success of ‘Piya Basanti’, Ustad Sultan Khan returns this time with three of the hottest singing divas for a brand new album. This album features Chitra, Sunidhi Chauhan and Shreya Ghoshal lending their vocals along side the legendary Khan Saab on six tracks, the album further features four bonuses remixed tracks by Dj Mit.

Stars Of The Album
Hot eighteen-year-old elite model Nina Sarkar from the garden city of Bangalore makes her video debut as the ‘Leja Leja’ girl alongside fellow debutant and YBR Records discovery Varun Toorkey, a young and dashing Parsi boy from the suburbs of Mumbai.

The Video
A beautiful love story set in the lifestyle of Mumbai in today’s day and age. The boy works at a call center and the girl dances at a club and their unusual working hours bring the two together as they vie to save their only form of interaction with each other from the rains, which happens to be a billboard with their sketches on it.