Bollywood Trade News Network

The World Premiere of Sajid Nadiawala's JAAN-E-MANN (Sweetheart), a film by Shirish Kunder, will be the closing night presentation of the 3rd Annual South Asian International Film Festival (SAIFF) on Sunday, October 8th, 2006. This year's closing night festivities are presented by Time Warner Cable of New York and New Jersey.

Bollywood comes to New York City in JAAN-E-MANN; a love story and family film that marks the directorial debut of editor turned director Shirish Kunder. Suhaan (Salman Khan) is the wannabe rock star, a suave and polished wordsmith. Suhaan is every girl's dream. Agastya (Akshay Kumar) is the lovable underdog, the tongue-tied nerd who unlike Suhaan can't seem to get a sentence out. Agastya is more the dreamer than the dream. Suhaan and Agastya are polar opposites with only one thing in common... their love for Piya (Preity Zinta).

The three are college friends but neither Suhaan nor Agastya is able to tell Piya how they feel. Ten years pass. Suhaan is now a famous singer, Agastya an astronaut with NASA and Piya a modern woman creating a path all her own. The three are going about their lives...until one sunny afternoon, when fate brings them together...

Jaan-E-Mann is in Hindi with English subtitles.

SAIFF: The South Asian International Film Festival is a not-for-profit 501(c)(3) organization dedicated to supporting established and emerging artists from India, Pakistan, Nepal, Sri Lanka, and Bangladesh. With a focus on dynamic, visionary independent cinema, SAIFF aims to bring communities together to support these artists and unite in celebration of a common spirit.