Bollywood Trade News Network

JAAN-E-MANN has been in the news right from day it started. The buzz just got bigger with coming together of two charismatic superstar Salman and Akshay who shared an extremely robust chemistry in the blockbuster MUJHSE SHAADI KAROGI. Bollywood diva Preity Zinta just made the film much bigger. Additionally it is being produced by Sajid Nadiadwala who has had a consistent strings of blockbusters starting with 'Waqt Hamara Hain' 'Jeet', 'Judwaa', 'Har Dil Jo Pyaar Kareega' and 'Mujhse Shaadi Karogi'.

The film trade, the true barometer of a film success at the Box-Office has declared it as a winner, even before its release. How bullish is the film trade about JAAN-E-MANN can be gauged from the fact it has broken all records for the distribution rights of the various territories. That the film has got record breaking offers right under the nose of over-rated films that were tom tommed at the beginning of the year speaks volumes on the confidence of the trade in the film.

JAAN-E-MANN is 35 crore film and Sajid Nadiadwala invested the amount only in a 2 minute narration of Farah Khan at a party because he was so impressed and kicked by the idea.

The much-awaited musical blockbuster JAAN-E-MANN is a romantic musical love story based in New York showcased like a broad way musical with the story told in an unusual manner by the very talented debutant director Shirish Kundar. "People will be pleasantly surprised when they see Shirish's film. It is a visual delight, the emotions are right. It has a very unique method of story telling and it is a romantic musical which the audience prefers in the festival season," said Sajid Nadiadwala.

JAAN-E-MANN has become such a hot proposition that Sajid Nadiadwala has got the best theaters and record-breaking theater chain especially in the lucrative market. In fact it's a record of sort that the distributors have got 250 plus screen in the Mumbai territory alone.

It also proves the confidence level in the distribution fraternity regarding the quality entertainers from the Nadiadwala Grandsons banner. Even the eye-grabbing trailer of JAAN-E-MANN created quite an impact in the mind of the audience. The slick and innovative promo cost the producer a cool 40 lakh. Says Sajid "I didn't mind spending 40 lakh on the promo of JAANE-E-MANN, because big things need big money. A quality product has to be marketed well. That is my commitment and belief in the film."

The music of JAAN-E-MANN is already scorching the musical charts and has brought back melody back in the fore in Hindi films, a welcome relief from the cacophony dished out lately. Anu Malik has given a musical score that flows into the narration of the script and are 'story songs' that takes the film forward. It's sure to be a benchmark in his career. And with Farah Khan, considered as the Sachin Tendulkar of Choreography and also the wife of Shirish Kunder, has given her best and promises to be visual delight.

Shirish considers that Salman has given his best performance of his career and Akshay Kumar's unimaginable depth in a difficult role, and Preity is as natural as ever.

The excitement factor of JAAN-E-MANN is its innovative story telling technique and visual treatment backed by a very dependable banner known for churning out blockbusters. Additionally the star cast of superstars, Salman, Akshay and Preity are riding high in the box office meter and the popularity that cuts across the multiplex audience, B and C centers and the overseas market.

As Priety Zinta rightly puts it across "JAAN-E-MANN is a universal entertainer. It will be enjoyed by a 4 year old to a 104 year old."

Perhaps all the right ingredients, JAAN-E-MANN might just become this Diwali / Idd record box office smash!