By Subhash K. Jha, IANS

Bollywood's ace filmmaker Karan Johar is going places. After showing his star-studded infidelity drama "Kabhi Alvida Naa Kehna" at the Toronto Film Festival, he is back in Mumbai to endorse Hewlett and Packard products.

"They've got four or five leaders from various fields to endorse their products. They got the market leaders, so to say. I was chosen from media and entertainment," Johar told IANS.

"I didn't do it for any monetary gains. I did it because their campaign seemed to suggest they wanted architects and not tools from various fields," he added.

"I don't want to start selling soaps. That's great for an actor. Not for me. I have to be careful about what product I choose to endorse. This one goes with my personality. It's a print campaign so far."

Johar joked that he felt like a star shooting the ad campaign.

"Mickey Contractor did my make-up and Atul Kasbekar shot me. And then I faced the camera - which was thrilling.

"This is a specific campaign and not a long-term arrangement. I just had to hold a computer in my hand. I'm a frustrated actor and I always wanted to face the camera. I hope I didn't end up looking like a fool."

Johar, who stopped over briefly at New York en route to Mumbai, has never endorsed any product before.

"Yes, it's a first. There have been many firsts lately. I hosted a talk show and an awards function for the first time. By the way, I also make films."