Joginder Tuteja, Bollywood Trade News Network

View VIVAH Movie Stills

While on one hand his FOOL N FINAL is indeed looking like a cool summer flick, Shahid Kapoor has reasons to rejoice as his VIVAH is entering it's Silver Jubilee week today across the country.

Unlike some of the recent jubilee hits that have either dragged on at a single show in 2/3 theaters in Mumbai or have been there for long solely on the basis of 25 combined weeks, VIVAH is one of the rare genuine Silver Jubilees. In fact one can hardly remember if any film in last few months (if not years) has actually consolidated its place for such extended time duration at single theater!

VIVAH came at select cinemas on its release and was one of those rare films where a print count was continuously increased as days progressed. This is the reason why the film's success comes as an achievement because in spite of opening at around 5 crore first week, it has now earned over 32 crores and is still minting money!