Bollywood Trade News Network

Good Knight, the favourite brand of millions of Indians today announced tie up with Rani Mukherjee as the brand ambassador for the new product Good Knight Activ +. The TVC featuring the youth icon Rani will go on air from 22nd January, 2007 in all the leading channels across the country.

While talking about the association Rani said, “I have been associated with Good Knight right from my childhood days. It is a matter of great pride and pleasure to be part of the Good Knight family again and bring this revolutionary new product Good Knight Advanced Activ + System”.

The new commercial features Rani Mukherjee as a true progressive house wife, who strives to maintain the ‘Happy Moments’ of her family.

 With an evocative theme adding to the mood, the film draws the viewer into the world of joy and happiness as experienced by a progressive family. The Good Knight Advanced Activ+ lets her express the happy moments she is enjoying by using the new product. Serving as a beautiful visual metaphor, the film draws a parallel between Good Knight Advanced Activ+ and her family relationships. It is conceptualized by JWT, and designed by Mr. Mahendra Bhagat and Mr. Sunder. Mr. Rajeev Menon (Cinematographer of GURU) has directed the TVC.