By R. Manishaa, Bollywood Trade News Network

Even as news channels and critics are going overboard assessing SRK’s performance on the KBC show vis-à-vis the Bachchan charisma, Vivek Vaswani, producer of Shah Rukh’s forthcoming film, DULHA MIL GAYA, avers that SRK has already managed to capture the hearts of millions of viewers, with his energy, drive and verve. “I have not seen this level of energy and exuberance in the show since the past 100 episodes. The comic timing, the warmth and the abundant energy of SRK, which only he is capable of, have brought a new life to the show,” says Vaswani, adding that there is no question of being anxious of confirming to expectations when it concerns SRK.

“I have known him since the RAJU BAN GAYA GENTLEMAN days and I know for a fact that he’s never failed to go beyond expectations in every new endeavor that he has taken on in life. Comparisons are bound to happen since Mr Bachchan with his persona gave a distinct brand identity to KBC but I have a feeling that SRK will go way beyond with his impeccable style and charisma,” he says.

However there are other people in the trade who disapprove of Shah Rukh’s restless energy and his tendency to go overboard with the contestants. “I think SRK should be more mature in the way he conducts himself on the show. He should stick to the serious character of the program instead of resorting to frivolous jokes,” says Executive Director of G-7 multiplex, Manoj Desai, who’s also known to be a close friend of the Bachchan family. Desai is also critical of SRK’s gesture of gifting his wrist watch to one of the contestants when he lost out on the prize money. “I don’t think it was a very becoming act. It only gave the effect of being very dramatic and filmy instead of reflecting the character of the show,” Desai observes.

He also adds that Shah Rukh’s performance in the show will have a great impact on the box-office performance of his film. “It will make a hell of a difference but the real effect will be known only after the TRPs start coming after a week’s time,” he says.

Shah Rukh currently has three films under various stages of production, OM SHANTI OM, CHAK DE INDIA and DULHA MIL GAYA.